Leading Builders’ Merchant and Retailer

One of Britain’s favourite high-street building merchants and home improvement retailer consists of 19 autonomous businesses, employing a diverse workforce of over 26,000 individuals across 2,000 outlets across the UK and Ireland.

Raising the roof on compliance issues

The retailer was using e-learning to conduct compliance and product training – but yet, their current online strategy could not sufficiently support blended learning across the ever-growing workforce.

Managers began to see learning as little more than a ‘tick-box’ compliance exercise, and employees were showing a distinct lack of interest in their personal development using online programmes available to them.

The retailer realised that the L&D strategy needed to change perceptions, cultivate leadership support and participation, and instil a genuine learning-ready culture.

Can we fix it?

Learn was implemented as the retailer moved from a ‘push’ model to a ‘pull’ approach. Prior to implementation, employees were only encouraged to log on to their e-learning system to complete necessary compliance courses.

Using their new ‘pull’ model, the business used Learn to provide an engaging soft-skills focused programme to deliver personalised learning as part of the group’s new culture, which was hoped would support long-term learning and development.