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How to shout about user-generated content (UGC)
Get your learners excited about sharing their own content with their peers. Use these email templates to get started.
- Email 0: Pre-Launch
- Email 1: Launch Day
- Email 2: Getting to know UGC
- Email 3: Seeing progress with UGC
- Email 4: Quarterly review: User-generated content (UGC)
Subject: Coming soon to [Name of LMS]: User-generated content (UGC)
Hello team!
We are near ready to launch user-generated content in our [Name of Learning Management System, or Kallidus Learn]! Here’s what you need to know:
What is user-generated content?
User-generated content allows you to be a creator as well as learner in [Name of Learning Management System, or Kallidus Learn]. Like you create and share videos on social apps for personal use, you can now create and share videos for professional development.
How does this feature help you?
Where Elearning content encapsulates multiple situations, it sometimes misses on the reality of the situation. Here’s where you come in. You can capture your reality, your best practices, and your how-to’s from your phone or other device and upload the video to the LMS to share with others and help them learn and improve.
How does this feature help the business?
The creation and consumption of user-generated videos will inspire creativity, uncover innovative ways of working, and recognize the many experts in our business for thinking different. Within the collection of user-generated content, we are sure to find our future competitive advantage designed and support by you.
When will it be available?
User-generated content will be available in [Name of LMS] the week of [date]. We will notify you via email once this new feature is live.
Finally, our focus in Learning & Development [change to name of functional area, if different] is to identify ways to help the business grow through people development opportunities. User-generated content gives us all the opportunity to grow by contributing and sharing our ideas with each other.
We ask you to consider how you can take this opportunity to contribute to the business and show your individual potential by trying new and different things.
Have questions? We’re here to help.
Sincerely,
Your People Team
Subject: UGC is now part of [Name of LMS]
Hello team!
We are thrilled to announce the launch of user-generated content (UGC) in our [Name of Learning Management System, or Kallidus Learn]! Remember, user-generated content allows you to be a creator as well as learner, which will lead to our future competitive advantage as a business. Here’s what you need to know to get started:
Where can I find UGC?
It’s so easy! Just log into [Name of Learning Management System, or Kallidus Learn] and look to the upper right corner of your screen. There, you will find a button called, “Share your knowledge”. Simply click on the button for instructions to begin creating and sharing your content.
Why would I use this?
You’ll want to use this to share your expertise and experiences for the benefit of developing or helping others perform better. You can bring reality to learning by capturing what is actually happening in your day-to-day responsibilities.
How will we know this feature is helping us?
User-generated content has been known to uncover practices that can only be designed by you ¾ team members who are experiencing situations with our customers, vendors, systems, and more. These practices when highlighted and shared can make the business more efficient and ultimately, more productive.
[Include any specific company metrics if they exist]
Remember, our focus in Learning & Development [change to name of functional area, if different] is to help the business grow through people development opportunities. If you have any questions about how you can use UGC to grow and contribute to the business, or have other ideas about how to do so, please reach out.
We’re here to help.
Sincerely,
Your People Team
Hello team!
Sending out a quick reminder about UGC in our [Name of Learning Management System, or Kallidus Learn]! It’s been fun to see some of you interacting with the new feature. Thanks to those who have.
For others, we know you get busy with your day-to-day; however, focusing on your development is imperative for you and the business to grow. Here’s a quick reminder of why it’s important for you to try UGC.
How does UGC help you?
Where Elearning content encapsulates multiple situations, it sometimes misses on the reality of the situation. Here’s where you come in. You can capture your reality, your best practices, and your how-to’s from your phone or other device and upload the video to the LMS to share with others and help them learn and improve.
How does UGC help the business?
The creation and consumption of user-generated videos will inspire creativity, uncover innovative ways of working, and recognize the many experts in our business for thinking different. Within the collection of user-generated content, we are sure to find our future competitive advantage designed and support by you.
Why is UGC important now?
Your teammates look to you for insights and we all benefit from learning from each other. In our attempt to be more collaborative, to “work smarter, not harder”, and to recognize new ways of improving individual performance, it is more important than ever to contribute your knowledge to the business and with each other.
[Include another sense of urgency message, if there is one more specific for the company.]
If you have any questions about how you can use [feature name] to grow and contribute to the business, or have other ideas about how to do so, please reach out.
We’re here to help.
Sincerely,
Your People Team
Hello team!
It’s been about [timeframe] since we launched UGC in our [Name of Learning Management System, or Kallidus Learn]! We are starting to see increased participation and wanted to share some progress.
[Add a dashboard or other example of how the feature is being used]
We know it takes time to change behavior and see results and every interaction matters. We’d proud to see that we are progressing. Keep up the good work!
If you have any questions about how you can use [feature name] to grow and contribute to the business, or have other ideas about how to do so, please reach out.
We’re here to help.
Sincerely,
Your People Team
Hello team!
We’ve now been using UGC for a full quarter. Like our own personal progress, it’s important for us to measure how new approaches have helped move us toward our organizational goals.
Here are some examples of how UGC has worked for us in the past quarter:
[Add quarterly dashboard showing progress against objectives or KPIs]
If results are positive
A big thank you for your support of learning and development at [company name] and congratulations for prioritizing your development.
[Add a team member contribution or testimonial about the feature]
If results are flat or negative
You can see that we still have some work to do. Let’s take a moment to review the importance of [feature name]
How does UGC help you?
Where Elearning content encapsulates multiple situations, it sometimes misses on the reality of the situation. Here’s where you come in. You can capture your reality, your best practices, and your how-to’s from your phone or other device and upload the video to the LMS to share with others and help them learn and improve.
How does UGC help the business?
The creation and consumption of user-generated videos will inspire creativity, uncover innovative ways of working, and recognize the many experts in our business for thinking different. Within the collection of user-generated content, we are sure to find our future competitive advantage designed and support by you.
Why is UGC important now?
Your teammates look to you for insights and we all benefit from learning from each other. In our attempt to be more collaborative, to “work smarter, not harder”, and to recognize new ways of improving individual performance, it is more important than ever to contribute your knowledge to the business and with each other.
If you have any questions about how you can use UGC to grow and contribute to the business, or have other ideas about how to do so, please reach out.
We’re here to help.
Sincerely,
Your People Team
